Shoe Dog
As an investor, your goal is to reach the mountain top.  Find out what Phil Knight warns you about that mountain top.
As an investor, your goal is to reach the mountain top. Find out what Phil Knight warns you about that mountain top.

I recently finished reading the book, Shoe Dog, by Phil Knight the founder of Nike.  For anyone who loves entrepreneurship and the idea of growing a business, his story is a fun one to read  .

One part of the book stuck out to me which I think is applicable to those of us who are investors and/or building a business.

At the end of the book, when Nike goes public, Knight mentions that he doesn’t feel relief.  Nor does he feel stress.  What he feels most is regret.

For the guy who built Nike from a distributor of Japanese “Tiger” shoes to one of the largest shoe companies in the world, to feel regret when his company “made it,” seemed a bit odd to me.

The book goes on to say that the reason he feels regret is because he wishes he could build it all over again.

I think that is very important for those of us who invest and “build things” to remember.  Far too often we are waiting on reaching the next step in our businesses to make us happy, and here is a guy who has reached the ultimate step and his only wish is to be exactly where we are . . . still building it.

It has been told to us a million times, but I think it is worth repeating.  Enjoy the journey, because when the journey’s over you will realize that the fun was all in that journey.  If you don’t take a step back and appreciate that, you will get to the end and realize all you’ve missed.

That is a horrible thought.